They produced this Role Models Barbie in honour of extraordinary women in almost every field. the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. Opportunities for Barbie can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the company’s field. And its ratio with corruption and organized crimes. When having a fast reading, following points should be noted: When reading the case for second time, following points should be considered: After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case. According to Karen Robson, Stefanie Beninger of Does Mattel's Iconic Barbie Doll Need a Makeover? Its changes and effects on company. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. PESTEL / STEP / PEST Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? Barbie Doll has tried to diversify first using different brands and then by adding various features based on customer preferences. Position and current economy trend i.e. In 2015, almost 60 years after being introduced to the market, the Barbie doll was one of the world's most iconic toys. this refers to the supplier’s ability of increasing and decreasing prices. PESTEL / PEST / STEP Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? The companies are not associated with MBA Skool in any way. Religious believers and life styles and its effects on organization. MBA Skool is a Knowledge Resource for Management Students & Professionals.

For Barbie Doll it may result into higher logistics costs and higher packaging costs. To have a complete understanding of the case, one should focus on case reading. Regain its dominance in the toy industry. Unique selling proposition of the company. Customized for audience of different countries 3. 5C Marketing Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover?

Browse marketing analysis of more brands and companies similar to Barbie. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. For their anniversary they produced 20 role models, which is the key part of their Dream Gap Project. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. According to Karen Robson, Stefanie Beninger , Intellectual Property Rights are effective in thwarting same size competition but it is difficult to stop start ups disrupting markets at various other levels. it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable. Initial reading is to get a rough idea of what information is provided for the analyses. SWOT Analysis is a proven management framework which enables a brand like Barbie to benchmark its business & performance as compared to the competitors and industry. Whereas, the opportunities and threats are generally related from external environment of organization. Weaknesses are the areas, capabilities or skills in which Barbie Doll lacks. Increase sales, market shares, return on investments. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. It will also weaken the company’s position. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Barbie Doll encounters both internally and in macro environment that it operates in. Change in Legislation and taxation effects on the company, Trend of regulations and deregulations. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. Analyze the threats and issues that would be caused due to change. The party has lasted for more than a decade and rollback from Fed can result in huge interest costs for Barbie Doll. as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive. According to Karen Robson, Stefanie Beninger , the organization can increase products and services by leveraging the skills of its suppliers and supply chain partners. - Government Regulations and Bureaucracy – Barbie Doll should keep a close eye on the fast changing government regulations under the growing pressure from protest groups and non government organization especially regarding to environmental and labor safety aspects. Other socio culture factors and its impacts. - Strong Brand Equity and Brand Awareness – Barbie Doll has some of the most recognized brands in the domestic market it operates in. Following are the potential factors that will influence the company’s competition: Sustainable position in competitive advantage. - Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market.

The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats.

This value may create by increasing differentiation in existing product or decrease its price. And the buyer power is low if there are lesser options of alternatives and switching. , we specialize at analyzing & providing comprehensive, corporate SWOT