This has also provided marketing synergies with the international store roll-out to strengthen the brand. Structure: The structure of an organisation is important for innovation, expansion and transformation. Project-based . Consumer taste and preferences relentlessly changes thus organisations have to constantly evaluate the market to ensure the strategies fit with those of environment. On the other hand Asos as an online retailer deals with limited staff in comparison to new look. New look and Asos used similar product and marketing strategies by offering emulated cat walk features and similar brands from designer for lower cost. This is not an example of the work produced by our Essay Writing Service. Whereas Asos net cash flow has increased from £8.1m in 2008 to £16.54 in 2009 an increase of 105% in comparison to 2008, this was as result of enhanced product choices coupled with compelling promotions. In their quest to gain competitive advantage and grow many organisation adopted different strategies; they are organic growth by reducing the cost in all value chain activities while others has grown through merger, acquisitions and or strategic alliances. From the analysis above New Look and Asos are two organisations that operate in the retail industry. Study for free with our range of university lectures! The company has combined both block and mortar and online services in order to gain competitive edge through the use of low cost strategies. Supports over 40+ diagram types and has 1000’s of professionally drawn templates. Incentives also include a 50% discount on in-store purchases. These items are as much as 10 to 15 percent lower than competitors. In his earlier career, he held senior executive roles in General Management, Buying and Sales with AGA Foodservice Group, Andrew Mitchell Group, Head Sports, Beales and House of Fraser. Also New Look should focus on other entry modes into international market that would create profitability with low risk such as exporting, distribution until they have studied the market. Stuart has been the Chief Executive Officer of Ethos Private Equity since 2014, having joined in 1998. Asos, earnings per share increased from 6.9% in 2008 to 13.6 in 2009 and increase by 6.7 on the other hand there was no earning per share for new look. It has over 35, 000 branded and own label products available and over 1500 new lines added each week. Shared Values: New Look has a strong culture that encourages employees to be more involved in the decision making process, this enables them to develop their leadership skills. According to the annual report of 2008-2009, New Look has a market share of 2.99% whereas Asos has a market share of 5.13% this resulted from more user friendly application by Asos such as the 360 degree view and cat walk feature and which makes the website more interesting. Thus these organisations have developed strategies cope in the current economic crisis. Nigel joined New Look on 1 April 2019 as Chief Operating Officer. Structure: The structure of an organisation is important for innovation, expansion and transformation. Paul was appointed to the Board of Directors in May 2018. She was Chief Executive Officer of N Brown Group plc from 2013 to 2018 and previously of The Original Factory Shop. Similarly, New Looks experienced net loss which increased from £ .1m to £.4m a difference in loss by £.3 million. Figure 3 below gives full graphical presentation of Asos and New Look net profit / loss margin in (millions), New Look revenues has increased from 1169.10 million in 2008 to 1332.6 million in 2009 an increase of 2.1milion it was due to an increase in concession whereas Asos revenues increased from £81 million in 2008 to £163.4 million in 2009 a difference of £ 82.4 million. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Nigel Oddy was appointed to the Board of Directors on 1 January 2020 when he took up the role of Chief Executive Officer. Robin Terrell was appointed to the Board as Non-Executive Director in June 2019. Figure 2 below gives full graphical presentation of the market share of Asos and New Look. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. Conversely, some data was of questionable accuracy and reliability and furthermore the data was old and did not reflect the changing market conditions. The efficient use of human resources, proper stock management has reduced cost significantly. An analysis Asos and New look was done using Secondary data. In order to gain an insight into why some organisations remain competitive this project will. This strategy has enabled the company to have a large selection of products at no extra cost. He has also held senior leadership roles in general management, merchandising, brand development, supply chain, product and design with Esprit, Nike, Umbro, Polo Ralph Lauren, Coats Viyella and Marks & Spencer. Style: New look has a transformational leader who believes in change through communication. On the other hand Asos operating profit increased by 100% to £13. From 2016 to 2019, she was the CEO of Bonmarché, and prior to that, held senior roles at George at Asda including Buying & Brand Director, Category Director for Buying & Design and Buying Manager of Womenswear. Prior to that, he spent over ten years at House of Fraser, as Chief Executive Officer from 2015 to 2017 and Chief Operating Officer from 2010 to 2014. Richard Cotter was appointed to the Board as Non-Executive Director in May 2019. HR Organizational Reporting Structure for a Mid-sized Businesses (100-999 employees) Chief Human Resources Officer (CHRO). Whereas, Asos is an online retail organisation through the efficient use of Management information systems, its unique core competences and efficient utilisation of human resources has achieved success. He is Senior Independent Non-Executive Director of The Gym Group plc, and has previously held roles as Chief Financial Officer (CFO) and acting Chief Executive Officer at Matalan, CFO at TJ Hughes and CFO at National Car Parks. Angela is Chair of The Paint Shed Ltd and a Board Member of Portmeirion, ScS and the Hiring Hub. 9 million but the operating margins declined from 8.6% in 2007-2008 to 8.4 % in 2008-2009. Previously he spent two-and-a-half years as Executive Chairman of New Look from 2011, plus another eight months in a non-executive role until May 2014. The structure is one where there is a lot of bureaucracy (Max Weber) in the decision making process, hence Asos has adopted the Classical School Approach. Focuses on the strategy of human capital and how HR programs grow revenue and the organization for the broad and often global organization and for the longer term. Angela Luger was appointed to the Board as Non-Executive Director in June 2019. You can view samples of our professional work here. Copy of New Look Organisational Chart--You can edit this template and create your own diagram. If you need assistance with writing your essay, our professional essay writing service is here to help! However Studies show that 80% of clothing retailers fail within the first five years (Power home biz). Additionally they should adopt a more participative approach in the decision making process. It breaks a company up into groups based upon the projects it needs to complete. Secondary data analysis, saved time and money and also information were readily available. Skills: New Look through it skills and experience is now producing 71% of its products, an increase from 62% in 2008 which enabled the organisation to continue make further market share gains. There are many academic contributions to strategy, Writers such as Drucker (1995), chandler (1962), Ansoff (1987) and Andrew (1971) has all provided the framework for the classical school approach. HIGH-PERFORMINGorganizations operate as empowered networks, coordinated through culture, information systems, and talent mobility. “The goal is to be The Favourite International Fashion Value Group, with a significant presence outside the UK.”, “The goal is to be the leading fashion Website in the UK and attract a growing number of overseas markets.”. or. Similarly they have training programmes that encourages employees to develop. In this case the company should focus more on line shopping which reduces operating cost such as administration, salaries and wages etc. Angela has also been a Non-Executive Director of Manchester Airport Group and Dia Group. According to Herzberg, it creates motivation that leads to higher productivity and efficiency. Do you have a 2:1 degree or higher? As a result value would be created for stakeholders. According to an ancient Greek writer Xenophon (Cummings 1993: 134) “strategy is knowing what business you propose to carry out.”(MacMillan and Tampoe, 2000).